Horizontal Scroll

Combined with the traditional vertical scroll, horizontal scroll helps to arrange content more concisely. However, this design method has certain restrictions in terms of the page’s space usage.

Still, a well-thought implementation may become the key to success. The Keus backpack producer uses sufficient intervals between scrollable content blocks on its website. As the result, the website is not ‘overloaded’ with content and looks stylish.


Figures with different shapes can make your layout look fresher. The trend with multi-colored particles is now gaining momentum. Colorful figures make your pages memorable and relaxe a visitor.

Geometry is easy to create. Even beginning designers can quickly master this art.

Parallax Effect

The parallax effect creates the sense of ‘depth’ of the image. Multiple graphic layers ‘revive’ the whole page’s layout making it more dynamic. The logic here is that the background moves slower than the.

The Epicurrence leisure activity organizer uses this effect on the main page of its website. This way, by scrolling the page with well-drawn illustrations on separate layers, a user literally ‘immerses’ in its content.

Parallax is a diverse effect. Jaune de Chrome, a French porcelain producer, uses images with eloquent fonts against the background of its items. Looks truly elegant.


Say ‘Goodbye’ to GIF images that plastered websites. They run their course and can hardly surprise anyone. Welcome cinegrams that are going to replace them very soon!

Cinegram is a static photo with one active element. Due to its dynamic nature, this element creates the illusion of a short video clip. Cinegrams already proved themselves in the service sector, tourism, beauty, and other industries. Maybe it is time for you to try them out on your website?

Chaotic Element Placement

Non-standard allocation of content blocks is able to impress any visitor. Since visitors usually look the page’s content from left to right, this design solution is entirely justified.

Probably, you already saw such presentation on certain websites. If not, let us have a look at the example of the ActiveCampaign tech startup.

Background Fonts

At first glance, showing fonts in the background seems illogical. However, some elements in your design should not be always catchy — just add to the overall elegance.

By using background fonts, you can make your content more meaningful. See how the Weima industrial shredder producer implements this technique. Moving elements in the foreground attract additional attention and enforce the meaning of the background headers.

Transparent Buttons

Mind that websites with minimalist look are still trendy, which makes this designing solution a good investment.

Browse, for example, the Lacoste French clothing brand’s website. Pay attention to its transparent buttons and predominating light shades. All this creates the sense of ‘featheriness’ allowing users to calm down and focus on the content.

Drop Shadows

Don’t think that drop shadows are out of fashion; rather, they keep being highly sought-after. As web browsers become more advanced, drop shadows look even more interesting.

By putting a ‘false’ shadow behind design elements, you create the 3-D effect on a flat image. As a result, your site doesn’t look boring as it might be with standard ‘shadowless’ images. And, of course, elements with shadows immediately meet the eye.

SOURCE : Elatesoftware

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